Launching this month, Apple’s iOS 17 update eliminates user-identifiable URL tracking parameters. This change challenges marketers who leverage campaign tracking. Here’s what to know and actions you can take.
Many website owners learn about ADA compliance only when it’s too late. All websites need it, but few site operators understand it. Today, we’ll help you navigate the robust world of ADA compliance and discuss practical solutions for moving forward.
In an online world of repetition and unoriginality, authenticity helps highlight a brand’s products and identity. Let’s explore how we evolve brands through pivoting to unique content campaigns.
On May 10, Google unveiled a first look at a new AI Google Search experience at their namesake’s I/O developer conference. The demonstration exhibited a robust search results page venture that unquestionably trumped the current ecosystem. We will discuss the details of Google’s search experience unveiling and how it might affect the digital marketing industry.
9Rooftops’ Market Research and Experiential Marketing teams partnered to strike the balance between motivating attendance, engagement and organic feedback for a client trying to launch national distribution for its brand. Our approach netted insights to support all brand planning and launch efforts in a fraction of the time.
Within the wine category, the typical social media content zeroes in on wine and food pairings. 9Rooftops followed new insight in our work with Joel Gott Wines and challenged ourselves to come up with something that would stand out and represent the brand in a unique way.
Many businesses are taking an interest in ChatGPT following news stories that seem to lead to the belief that the platform can be used for creating content. Senior SEO Specialist, Cory Hedgepeth, dove into what ChatGPT is, how it is used and how it may offer use cases for content production.
TikTok can feel overwhelming and it can be challenging for a brand to formulate a successful strategy. But when our client, New England Dairy, approached us about reaching Gen Z to promote the importance of consuming dairy, it was quickly agreed upon that TikTok was the place.
It’s never too late to refresh your content strategy, and with trends shifting faster than ever, it can be hard to decide what will fit your goals. Click here to learn what you should consider for 2023.
Podcasting today, along with its advertising capabilities, takes us back to the days of radio when the hosts we listened to were… everything. Might we say they were even influencers before influencers?! So what differentiates podcast advertising capabilities from that of old school radio?
A new year means a fresh opportunity to jump on social trends. While the social landscape is constantly changing, we’ve noticed some trends that your brand should consider in your 2023 social media strategy.
Micro-influencers continue to rise in popularity for a variety of reasons appealing to brand marketers and social media followers. Marketers can get granular and work with this authentic group of creators to reach target audiences in niche locations or industries.
KPIs, or key performance indicators, help companies understand what marketing strategies result in profit, or ROI. In digital marketing, analytics yields a vast number of metrics, but not all of them offer the same value. Read more here to learn why companies leverage the power of KPIs!
If you’re not a developer, the back end of a website or app might as well be a foreign country. It’s a complex world of code and data that can be difficult to understand. But even if you don’t know a thing about back-end development, it is important to understand why it’s so important.
With TikTok continuing to take over the world, being a brand on social media adds somewhat of an obligation to join the platform. You know it can work for your brand, but you just don’t know where to start. With the right tools, your brand can find its sweet spot in the algorithm.
Recent record levels of inflation and continuing supply chain woes have consumers feeling the pinch and marketers searching for ways to adapt. Many businesses are looking back to look forward, pulling ideas from their 2008 recession playbook, but that may not be the best approach.
Our creative team had the opportunity to design a series of Limited-Edition Stan Smith Adidas tennis shoes commemorating the 50th Anniversary of Stan’s epic win at Wimbledon. Read more to find out about this incredible collaboration.
South Carolina’s culinary scene is famous for its quality ingredients, originality and thriving farm-to-table movement. Every year, chefs are nominated to serve as the state’s culinary ambassadors. The Greatness Grown video series was developed to highlight and promote South Carolina’s Chef Ambassadors, their restaurants and their commitment to sourcing local.
As Director of Analytics, Evan Fung helps 9Rooftops’ clients compile critical website user data that enables businesses to enhance their business strategies. His comprehensive approach to analytics focuses on branding and sales goals.
Evan’s “Data Privacy – A Deep Dive” is a three-part series on the complex, sometimes controversial, analytics ecosystem. First, Evan’s analytics deep-dive delves into the long, often forgotten, analytics history. Later, he discusses the more modern, familiar analytics headlines.
Carousels fragment your messaging and are proven to be terrible heroes. If you want your users to be able to quickly and easily understand what your site is about, then carousels are actively working against that goal. Read more here.
As Director of Analytics, Evan Fung helps 9Rooftops’ clients compile critical website user data that enables businesses to enhance their business strategies. His comprehensive approach to analytics focuses on branding and sales goals.
Evan’s “Data Privacy – A Deep Dive” is a three-part series on the complex, sometimes controversial, analytics ecosystem. First, Evan’s analytics deep-dive delves into the long, often forgotten, analytics history. Later, he discusses the more modern, familiar analytics headlines.
Our South Carolina Parks, Recreation and Tourism campaign with Darius Rucker has proven to be very successful, and was even recently recognized as the top integrated marketing campaign across all competing state tourism offices at the annual US Travel Association’s Mercury Awards in August 2022.
As Director of Analytics, Evan Fung helps 9Rooftops’ clients compile critical website user data that enables businesses to enhance their business strategies. His comprehensive approach to analytics focuses on branding and sales goals.
Evan’s “Data Privacy – A Deep Dive” is a three-part series on the complex, sometimes controversial, analytics ecosystem. First, Evan’s analytics deep-dive delves into the long, often forgotten, analytics history. Later, he discusses the more modern, familiar analytics headlines.
Google core algorithm updates seek to improve the user search experience. However, core updates typically differentiate from daily algorithm adjustments in the way that they are vast and affect rankings across the web. Learn more from our SEO team here.
The fast-casual category is an immensely competitive space, and we needed to make QDOBA stand out as a brand that truly celebrates flavor. By focusing on QDOBA’s unique selling points, we worked to craft a media plan that celebrated people who live their life with flavor.
Awareness matters because it converts, earning its reputation as a most-prized brand health tracking metric. How we set awareness goals and measure it as marketers matters just as much.
Instagram recently released changes to the feed that are meant to help users better control the content they see. For brands, the question is, what does this Instagram update mean?
While there are plenty of directional indicators to measure success in experiential marketing, brands and agencies alike long for more reliable measurement tools to validate true event ROI.
Launched in September, the iOS 15 update allowed users to select Apple’s new Mail Privacy Protection feature. For email marketers, this means open rates should not be used as a singular metric to determine if a campaign was successful or shape audience segmentation.
It is in brands’ best interest to be early adopters of Brand Indicators for Message Identification in order to take full advantage of this unique differentiator in everyone’s inbox and be ahead of the curve.
Creativity doesn’t always manifest itself in a Word document — sometimes you have to work a little harder to channel it. And with working-from-home dragging out way longer than we expected, we all have to figure out new and unique ways to keep our creative spark alive.
The need for diversified content becomes more and more necessary for brands that want to be heard. And having a team at the ready who’s good at what they do can really help brands grow engagement in today’s digital world.
While virtual reality is well established when it comes to rich gaming experiences, the technology is a phenomenal way to immerse yourself in an entirely different world. In other words, it’s perfect for tourism marketing.
Many people, brands and agencies have long been trying to understand the best way to utilize QR Codes. How have traditional QR Codes evolved over the years, and where is that technology headed?
The hype surrounding Non-Fungible Tokens (NFTs) continues to grow week-over-week. From artwork to music or even real estate, the purchasing of these digital assets has created a trend that cannot be ignored. However, many people are still asking “What even is an NFT?”
With the release of iOS 14.5, Apple has started enforcing its new App Tracking Transparency (ATT) policy, which may impact advertising across Apple devices.
At 9Rooftops, we don’t just do social — we do social well. ConairMan’s music collaboration series is a great example of how we follow social media trends and leverage them to drive results for our clients.
Apple recently announced Mail Privacy Protection for their Mail app on iOS 15, iPadOS 15, and macOS Monterey devices. How is email marketing going to be impacted by these updates? What should you do now to prepare and evolve?
Challenger brands enter the marketplace to compete with market leader and niche brands. In order to make a valuable impact, they have to set themselves apart.
Taking branded experiential events from the real world to the online world is no small task. By following the right steps though, you can execute events that are just as impactful.
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