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The Telly Awards

9Rooftops Wins Gold and Silver Telly Awards for Launch to Legacy Campaign with South Carolina Department of Commerce

9Rooftops - Editorial

We are excited to announce that 9Rooftops has received two prestigious Telly Awards for our work on the Launch to Legacy campaign in partnership with the South Carolina Department of Commerce. We won a gold award in the B2B: Business-to-Business category for Branded Content and a silver award in Digital Environments for Promotional Video.

Gold Winner: Business-to-Business, Branded Content

Our video, which focused on fostering communication and/or commerce between companies, showcased South Carolina’s appeal as a destination for B2B partnerships and investments.

Silver Winner: Digital Environments, Promotional Video

In a new, specialty category that considers the creation of digital environments through various digital effects, motion capture or image engines, our promotional videos stood out for their exceptional use of innovative techniques to create a digital environment that promotes South Carolina’s diverse offerings to a global audience.

Work Where You Love

The Launch to Legacy campaign was born from a significant challenge: to redefine South Carolina as a forward-thinking and innovative state, primed to welcome high-tech corporations and a skilled workforce tailored for the modern economy.

Understanding that actions speak louder than words — and big ideas speak for themselves — we embarked on the ambitious journey of showcasing South Carolina’s diverse geographic and high-tech offerings through storytelling.

The Launch to Legacy campaign employed an elaborate collection of complex film techniques, compositing and a mix of animation to weave together a compelling narrative delivered by prominent corporate influencers and the CEOs of BMW, Nephron Pharmaceuticals and Sonoco.

The result? A campaign that not only tells but shows South Carolina’s incredible success as an innovator and captures the SCDOC brand promise of “Work Where You Love,” transporting the viewer into the state’s vibrant, welcoming landscapes.

Integrated Campaign Approach

Our approach extended beyond video production, encompassing a comprehensive, integrated campaign spanning TV commercials, geo-fenced digital displays, print media, advertorials, CRM strategies and social media initiatives. This multifaceted approach ensured maximum reach and resonance with our target audience.

Investing in Success

Since its launch in February 2024, the Launch to Legacy campaign has garnered widespread acclaim, revitalizing South Carolina’s image as a hub of innovation and opportunity. The campaign’s success has been reflected in its positive reception from stakeholders, media outlets and businesses worldwide.

We’re proud to have contributed to showcasing South Carolina’s journey from launch to legacy, and we look forward to continuing to push boundaries and create impactful campaigns that inspire and resonate.

Interested in award-winning thinking for your next brand campaign? Reach out to us today, and let’s get started.

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