Unforgettable ads that pushed creative boundaries
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Unforgettable ads that pushed creative boundaries
Great advertising isn’t just seen—it’s felt. Scott Seymour, the creative visionary behind 9Rooftops’ award-winning campaigns, breaks down five of the most unforgettable ads that took bold risks, built deep emotional connections, and disrupted the industry in the best way possible.

News from the Rooftops

Interviews. Features. Headlines. Here’s where we show up when we’re not behind the scenes.
A Conversation with Cary Bynum: Tackling Healthcare Marketing’s Biggest Challenges
A Conversation with Cary Bynum: Tackling Healthcare Marketing’s Biggest Challenges
AdForum interviews Cary Bynum, President of 9Rooftops Health, on navigating financial pressures, shifting consumer expectations, and the future of healthcare marketing.
South Carolina Department of Parks, Recreation and Tourism Reappoints 9Rooftops as Marketing and Advertising Agency of Record
South Carolina Department of Parks, Recreation and Tourism Reappoints 9Rooftops as Marketing and Advertising Agency of Record
9Rooftops, a progressive marketing, advertising and creative agency, has been reappointed as Marketing and Advertising Agency of Record (AOR) for the South Carolina Department of Parks, Recreation & Tourism (SCPRT).
9Rooftops Health Highlights Holy Name’s Unique Blend of “Science and Soul” in New Brand Campaign
9Rooftops Health Highlights Holy Name’s Unique Blend of “Science and Soul” in New Brand Campaign
9Rooftops Health, a division of 9Rooftops, was recently chosen by Holy Name as its new agency of record. Together they have launched a fully integrated campaign for the organization’s new brand positioning, “Great medicine. Soul purpose."
9Rooftops Expands Presence to the United Kingdom
9Rooftops Expands Presence to the United Kingdom
9Rooftops is thrilled to announce a new “rooftop” in the United Kingdom, demonstrating the agency’s commitment to serving its clients on a global scale. This expansion marks an exciting milestone in the agency’s growth and underscores our dedication to fueling ambitious brands worldwide.
VP of Digital Experience, Patti Mulligan, Featured on CMSWire Trends Article
VP of Digital Experience, Patti Mulligan, Featured on CMSWire Trends Article
Patti explains the importance of website accessibility to expand audiences and build brands.
9Rooftops Matt Gemmill Talks 5 Things That Make Compelling Videos
9Rooftops Matt Gemmill Talks 5 Things That Make Compelling Videos
Emotions and the importance of audio are just two focal points that 9Rooftops' Senior Producer for the Studios division believes video producers should focus on.
Barilla’s Marketing Campaign ‘Comforts’ Foodies with 9Rooftops Savory Concept
Barilla’s Marketing Campaign ‘Comforts’ Foodies with 9Rooftops Savory Concept
The 9R team helped Barilla launch their limited-edition Summer of Pesto Collection at various Food & Wine Festivals coast to coast.
Talks Threads, Marketing Strategy
Talks Threads, Marketing Strategy
Adding another one can often feel overwhelming with so many social media channels to focus on. Sloane Kelley speaks to Information Today regarding how marketers should support their current social strategy.
9Rooftops Remains AOR for PA Lottery
9Rooftops Remains AOR for PA Lottery
9Rooftops retained its agency-of-record status with the Pennsylvania Lottery, after a competitive review. The two organizations have worked together in various forms for 20 years.
PERSPECTIVES

More insights from the Rooftops

Culture in 2026: When Everything Is Available, What Matters Is What’s Chosen
Culture in 2026: When Everything Is Available, What Matters Is What’s Chosen
2026 isn’t about what’s next. It’s about what people are willing to engage with. We live in a world of total access – to people, platforms, content, AI, experiences and even attention itself. When everything is available, selection becomes the value system. Culture is no longer shaped by innovation alone, but by what people actively ... Culture in 2026: When Everything Is Available, What Matters Is What’s Chosen
From Positioning to Point of View: How Brands Decide What to Do When Things Change
From Positioning to Point of View: How Brands Decide What to Do When Things Change
Brand positioning no longer works in today’s fast-moving world. Learn why successful brands now lead with a clear point of view, not a fixed position.
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