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Protected: How Merch Became One of the Most Powerful Tools in Modern Branding

Elena Freed
Elena Freed - VP + Group Strategy Director

Elena is responsible for leading a talented group of strategists to bring consumer insights to the forefront of her clients’ marketing solutions. An experienced collaborator across disciplines, Elena works seamlessly with all agency departments to design overarching strategies by distilling complex information into simple inspired insights that fuel creative solutions.

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