A Campaign That Brought Its Objects to Life — Literally

Many car owners see their vehicles not as possessions, but as extensions of themselves. It’s their baby, their buddy, their companion. And when you love something that much, you protect it at all costs.

We created a disruptive campaign that positioned STA-BIL 360° as an essential, everyday product, when it comes to car care regimen. How? By personifying vehicles and using those voices to urge their owners not to leave the job unfinished.