It’s More Than Just A Game.

Fans just don’t watch the game, they’re in it. Wins, losses, dunks, blocks, tears and triumphs — all of them equally felt at home as much as on the parquet. So when LG asked our agency to revitalize their NCAA partnership, we didn’t enlist a phenom, we recruited a true fan. That type of person who sees their homemade hot wings as the game’s secret weapon, their stain-free jersey as a lucky charm and their LG TV as a portal to their most beloved experiences.

With original photography and visual effects, we elevated super fans as the real heroes of the hardwood, making game day one of the most anticipated days of the week.

This integrated campaign included a gaming microsite, POS, OOH at Final Four and takeover of famed ESPN announcer Jay Bilas’ Twitter account.