Building brand awareness and organic social growth.
The Conair Corporation asked 9Rooftops to help rebrand their men’s line of grooming tools and accessories.
We said “let’s just call it ConairMan.” They did.
OK, it was a little more complicated than that, but not much. It set the tone for a brand identity that would be fun, simple, authentic and above all, confident.
Research told us that men desired and valued confidence above all when it came to their clipping, trimming and grooming routines — in developing a personal style to present to the world each day. So, naturally, our tagline became: Respect the ritual.
The target from the start was pretty much everybody: older, younger, every race, creed or lifestyle and even gender. Yes, women buy these tools for their man. Sometimes even for themselves. Nose hair trimmers anyone?
We have created and produced everything for ConairMan from logos to packaging to live influencer events and educational videos to an active and ongoing social media voice and personality.
Conair is a company with over 60 years of cache in women’s products. In a relatively short span of time, we continue our success in building brand awareness and organic social growth for their men’s line. Because we’re good at what we do.
We have a process that works, and we Respect the ritual.