What do you do when an award-winning winery with an established reputation of “relaxed elegance” wants to make some noise at retail and beyond?

You serve up the perfect wine pairing.

Enter Chateau St. Jean and multi-platinum recording artist Sheryl Crow.

Sheryl’s soulful style, grace and prolific endeavors as a musician, cookbook author, breast cancer survivor and research advocate paved the way for three years of 360°-programming that rocked at retail — netting a double-digit surge in sales, surpassing social and digital growth expectations and providing the mass appeal that helped solidify CSJ’s spot on the national map.

Suffice to say, magic can happen when you have a great client, a talented team and, of course, a rock star partner.