PA Lottery and 9Rooftops: Creating Holiday Campaigns with Meaning

The holiday season is a fun time for brands to produce unique content that resonates with their audiences. It offers an opportunity to create compelling campaigns to stand out among other holiday ads — and that is what we did with our longtime client, the Pennsylvania Lottery. For the PA Lottery, the holidays officially begin […]

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Redefining Social Media: Break the Norms with Your Posts

Social Media is a competitive digital landscape that can be daunting for content creators as we sprint to stay ahead of the latest and greatest 48-hour trend, chase record-setting KPIs and attempt to interpret the ever-changing Meta algorithm. With all of the above lingering over your head, overanalyzing your content can be a common occurrence.  […]

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Google’s AI Content Policies: What the New Search Update Means for You

Google is rolling out its latest search engine algorithm update. Updates of any kind can affect search engine rankings. In the case of the September 2023 Helpful Content Update, this is classified as an update rather than a “broad core update.” Broad core updates typically affect rankings more dramatically. However, this latest helpful content update […]

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Apple’s iOS 17 Challenges Marketers With URL Tracking Changes

OVERVIEW Launching in September, the iOS 17 update allows users to select Apple’s new Link Tracking Protection feature. This setting automatically detects and removes user-identifiable tracking parameters from URLs, making it increasingly more difficult for marketers to track the user’s online journey across a multi-touch experience. These parameters are automatically placed into links by Google, […]

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Unshackling Social Media: Embracing Authenticity Over Curation

In the fast-paced world of social media, we’ve witnessed a profound shift in user preferences. Gone are the days when over-curated, commercialized content reigns supreme. Today, the real magic lies in embracing authenticity and opting for more lo-fi content. Lo-fi or low-fidelity content can quite simply be defined as content that is captured on a […]

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Threads: How Brands Can Work with Meta’s Twitter Competitor

With the continued volatility surrounding Twitter, Meta introduced a competitor to Twitter that’s closely tied to its Instagram app. The new platform is known as Threads and it gained 30 million users in less than 24 hours.  Threads is being positioned as a spot where people can have real-time, public conversations. This may sound similar […]

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