Not sure how to update your content strategy this year? It’s never too late to refresh your content strategy, and with trends shifting faster than ever, it can be hard to decide what will fit your goals. Here are the top trends we’ve noticed are taking over that you should consider throughout 2023: 1. Immersive […]
Anyone who knows me knows I’m a podcast enthusiast. Find me in the morning with my coffee listening to what’s going on around the world. Catch me and my husband at night on the couch watching our favorite comedians break down the week (or each other). Listen to my conversations with friends and I’m talking […]
Top Social Media Trends For 2023 A new year means a fresh opportunity to jump on social trends. While the social landscape is constantly changing, we’ve noticed some trends that your brand should consider in your 2023 social media strategy. 1. Memes: They aren’t going anywhere. In fact, memes will continue to be a key […]
Micro-influencers (those with 10K– 99K social media followers) continue to rise in popularity for a variety of reasons appealing to brand marketers and social media followers. Marketers can get granular and work with this authentic group of creators to reach target audiences in niche locations or industries. Or, perhaps the influencer truly aligns with the […]
Read More… from Think Small: The Power of the Micro-Influencer
KPIs, or key performance indicators, help companies understand what marketing strategies result in profit, or ROI. In digital marketing, analytics yields a vast number of metrics, but not all of them offer the same value. Hence why companies leverage the power of KPIs — they cut out the metrics which matter less and make the […]
Read More… from An Ultimate List of SEO KPIs: How To Measure Success
If you’re not a developer, the back end of a website or app might as well be a foreign country. It’s a complex world of code and data that can be difficult to understand. But even if you don’t know a thing about back-end development, it is important to understand why it’s so important — […]
Read More… from Why Back-end Development Is So Important (and Why You Should Care)
If you’re managing a brand’s social media, chances are, you’ve been asked “why aren’t you on TikTok yet?” With a sigh and quick shudder down your spine, you know it’s just not that simple. Sure, TikTok is the epitome of short-form content, but any content creator can tell you that there’s a lot more to […]
Recent record levels of inflation and continuing supply chain woes have consumers feeling the pinch and marketers searching for ways to adapt. Many businesses are looking back to look forward, pulling ideas from their 2008 recession playbook, but that may not be the best approach. The reason? The population has shifted significantly since 2008 – […]
Read More… from This Strategy is Essential for Preparing Your Economic Recession Playbook
“When our creative team had the opportunity to design a series of Limited-Edition Stan Smith Adidas tennis shoes commemorating the 50th Anniversary of Stan’s epic win at Wimbledon, we were thrilled. When we discovered that the end game was for these original shoes to be auctioned off to benefit the Boys & Girls Club of […]
Read More… from 9Rooftops Creative Team Partners with Two Icons for a Worthy Cause
One of the best parts about traveling is the food. Going somewhere new means getting to experience the local culture through authentic dishes and regional cuisine. From culinary trails and cooking classes to food festivals and guided food trips, food plays a significant role in the world of travel. Food is such a driving force […]
Read More… from Crafting Greatness: Video Storytelling at Its Best
