The holiday season is a fun time for brands to produce unique content that resonates with their audiences. It offers an opportunity to create compelling campaigns to stand out among other holiday ads — and that is what we did with our longtime client, the Pennsylvania Lottery. For the PA Lottery, the holidays officially begin […]
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Wondering how the Instagram algorithm really works? The goal of this platform’s algorithm is to keep users on the app longer by providing interesting content. It shows what it thinks users want to see based on their past activity on the app. (And for me, that’s a lot of pet and coffee videos!) Multiple algorithms […]
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In the opening scene of “Forrest Gump,” a feather floats high above the trees and down the street to land just in front of a bench where Tom Hanks is seated, poised to create movie magic. While Forrest Gump might have shared his life story while sitting on that bench, the moment he decides to […]
Social Media is a competitive digital landscape that can be daunting for content creators as we sprint to stay ahead of the latest and greatest 48-hour trend, chase record-setting KPIs and attempt to interpret the ever-changing Meta algorithm. With all of the above lingering over your head, overanalyzing your content can be a common occurrence. […]
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Google is rolling out its latest search engine algorithm update. Updates of any kind can affect search engine rankings. In the case of the September 2023 Helpful Content Update, this is classified as an update rather than a “broad core update.” Broad core updates typically affect rankings more dramatically. However, this latest helpful content update […]
OVERVIEW Launching in September, the iOS 17 update allows users to select Apple’s new Link Tracking Protection feature. This setting automatically detects and removes user-identifiable tracking parameters from URLs, making it increasingly more difficult for marketers to track the user’s online journey across a multi-touch experience. These parameters are automatically placed into links by Google, […]
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My mother is from Puerto Rico and my father is from Colombia. As a result, this has led to some confusion throughout the years regarding language but has also expanded my knowledge of it and the importance of knowing who you are speaking to. For example, in the summers when I vacationed in Colombia, I […]
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What is ADA Compliance and Why Do Websites Need It? Accessibility is all around us. It is so commonplace in many aspects of our lives that we hardly give it a second thought. It’s why you see wheelchair ramps near stairs, braille on elevators and closed captioning for movies and tv shows. Now imagine […]
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In the fast-paced world of social media, we’ve witnessed a profound shift in user preferences. Gone are the days when over-curated, commercialized content reigns supreme. Today, the real magic lies in embracing authenticity and opting for more lo-fi content. Lo-fi or low-fidelity content can quite simply be defined as content that is captured on a […]
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With the continued volatility surrounding Twitter, Meta introduced a competitor to Twitter that’s closely tied to its Instagram app. The new platform is known as Threads and it gained 30 million users in less than 24 hours. Threads is being positioned as a spot where people can have real-time, public conversations. This may sound similar […]
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