We developed a truly disruptive and fully integrated retail program for the brand’s very first Californian wine, appropriately named Snoop Cali Red. It was the first initiative from 19 Crimes in a multi-year partnership with Snoop Dogg, the entertainment icon, whose cultural cachet makes him the perfect partner for 19 Crimes, a brand that embodies […]
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Noble Vines wines are the result of careful selections from the most prestigious vines in Europe and other regions across the globe, making them the perfect match for the discriminating tastes of well-traveled wine lovers. With that in mind, we collaborated with travel partners like Orbitz and Hotels.com to inspire savvy shoppers to Find Your […]
We created the first-ever TV advertising campaign for Ménage à Trois, the wine brand credited with creating the wildly popular California Red Blend category. The TV commercial garnered over 200 million impressions — airing on the Bravo, Food Network, HGTV, TLC and Lifetime networks plus Roku streaming devices across prime-time, daytime and weekend dayparts, resonating with […]
After several years working with longtime client Beringer Founders’ Estate to establish its Great Steak Challenge as both a consumer and retailer favorite, the time came to take it to the next level. Challenge accepted. We brought the big guns to the table with a multi-year partnership with Food Network’s Chopped Grill Masters. This sizzle […]
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When Chateau St. Jean wanted to be the wine to inspire couples to reconnect, we partnered with Ashley and Gabe Rodriguez. Ashley’s the author of “Date Night In” and the award-winning Culinary Blog notwithoutsalt.com. Together, we created original “Date Night In” content for Chateau St. Jean, including homemade recipes, pairings, an engaging sweepstakes and fond, […]
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What do you do when an award-winning winery with an established reputation of “relaxed elegance” wants to make some noise at retail and beyond? You serve up the perfect wine pairing. Enter Chateau St. Jean and multi-platinum recording artist Sheryl Crow. Sheryl’s soulful style, grace and prolific endeavors as a musician, cookbook author, breast cancer […]
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We collaborated with New Zealand winemaker Matua to take their Get Ready to Chill campaign to new heights. Playing off the iconic iceberg imagery and undeniably cool color palette, we drove home the wine’s refreshing appeal with break-through point-of-sale displays, uniquely cool sampling events and dynamic animations, including a Times Square video that featured an […]
Working with Market Watch’s Wine Brand of the Year, 19 Crimes, we were able to immerse shoppers in the brand’s fascinating backstory through the use of both virtual and augmented reality, as well as category-defying displays. The virtual reality experience was hosted by brand ambassadors who invited shoppers to don the VR headset to experience […]
The website we created invites all to “experiment threely” with Ménage à Trois wines, divine cocktails, recipes, and each other. Our blend of digital, social and video expressions on menageatroiswines.com manifests desire for each wine’s thrilling and playful personality and their daring confession. When we set out to create the site, we knew it had to […]
