We developed a truly disruptive and fully integrated retail program for the brand’s very first Californian wine, appropriately named Snoop Cali Red. It was the first initiative from 19 Crimes in a multi-year partnership with Snoop Dogg, the entertainment icon, whose cultural cachet makes him the perfect partner for 19 Crimes, a brand that embodies […]
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Launching a small business is tough. A food truck? Even tougher. So we recruited and signed an entrepreneur with attitude from “Dusk till Dawn.” Cult film legend and owner of Trejo’s Taco and Trejo’s Donuts, Danny Trejo helped Progressive communicate the edge and acumen it takes to compete in today’s economy. “Small Biz Battles: Food […]
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The Multicultural US-Launch Campaign created for the Deezer Flow My Music App brings to life next generation artificial intelligence, making it real music to the ears of millions of music fans. After a few custom playlists, Deezer knows the music its customers love even before they do. Deezer puts 56 million tracks in the pockets […]
Fans just don’t watch the game, they’re in it. Wins, losses, dunks, blocks, tears and triumphs — all of them equally felt at home as much as on the parquet. So when LG asked our agency to revitalize their NCAA partnership, we didn’t enlist a phenom, we recruited a true fan. That type of person […]
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“Immersive” — a hack marketing industry term had lost all punch due to never delivering on its promise. Our agency wasn’t okay with that. LG OLED (retail: $15,000) needed to be not just an incredible screen, but an unforgettable 360˚ journey of the senses. So, we partnered with Netflix and Dolby Laboratories to pack a […]
Brand relevancy was weak. Progressive is known for their whimsical and iconic spokesperson, Flo. A personality not built for business, especially for truckers. As a result, Progressive Commercial trucking insurance was not in truckers’ consideration set, even with very competitive rates. Owner Operators felt Progressive did not truly understand their needs as a profession, or […]
The future is here. Sleek lines, emotive design, incredible functionality and seamless performance make home life everything we ever imagined and more. And nobody embodies the age of innovation more than LG Signature and interior designer Jonathan Adler. Our agency was tapped to design, develop and execute this unique partnership pop-up store and promotion. This […]
