Launching a small business is tough. A food truck? Even tougher. So we recruited and signed an entrepreneur with attitude from “Dusk till Dawn.” Cult film legend and owner of Trejo’s Taco and Trejo’s Donuts, Danny Trejo helped Progressive communicate the edge and acumen it takes to compete in today’s economy. “Small Biz Battles: Food […]
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The Multicultural US-Launch Campaign created for the Deezer Flow My Music App brings to life next generation artificial intelligence, making it real music to the ears of millions of music fans. After a few custom playlists, Deezer knows the music its customers love even before they do. Deezer puts 56 million tracks in the pockets […]
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Brand relevancy was weak. Progressive is known for their whimsical and iconic spokesperson, Flo. A personality not built for business, especially for truckers. As a result, Progressive Commercial trucking insurance was not in truckers’ consideration set, even with very competitive rates. Owner Operators felt Progressive did not truly understand their needs as a profession, or […]
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