“Big Pharma” conjures up thoughts of conspiracy theories, monolithic boardrooms, addictions to prescriptions and under-tested, overpriced drugs. The Cure: Transdermal Therapeutics. America’s fastest-growing compounding pharmacy that creates precision topical ointments to zero in on pain for relief where it hurts. The challenge was communicating what the pain felt like even though it’s not always visible […]
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Here’s proof that something as potentially un-fun to work on as a lab that performs lipid panels can actually turn out really great work. The challenge here was to convince physicians that AVA + offers superior blood testing technology, which will uncover and reveal more health problems earlier since it’s so in-depth. Once this was […]
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We partnered with Rite Aid to redefine the brand through a powerful positioning — “Actively working with you to keep you well.” Our research into what consumers really wanted from their drugstores not only differentiated Rite Aid from its competition, it also addressed the needs of multiple target audiences — from busy moms to aging […]
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We partnered with Rite Aid to redefine the brand through a powerful positioning — “Actively working with you to keep you well.” Our research into what consumers really wanted from their drugstores not only differentiated Rite Aid from its competition, it also addressed the needs of multiple target audiences — from busy moms to aging […]
Read More… from Rite Aid Integrated Brand Experience