When Chateau St. Jean wanted to be the wine to inspire couples to reconnect, we partnered with Ashley and Gabe Rodriguez. Ashley’s the author of “Date Night In” and the award-winning Culinary Blog notwithoutsalt.com. Together, we created original “Date Night In” content for Chateau St. Jean, including homemade recipes, pairings, an engaging sweepstakes and fond, […]
What do you do when an award-winning winery with an established reputation of “relaxed elegance” wants to make some noise at retail and beyond? You serve up the perfect wine pairing. Enter Chateau St. Jean and multi-platinum recording artist Sheryl Crow. Sheryl’s soulful style, grace and prolific endeavors as a musician, cookbook author, breast cancer […]
We collaborated with New Zealand winemaker Matua to take their Get Ready to Chill campaign to new heights. Playing off the iconic iceberg imagery and undeniably cool color palette, we drove home the wine’s refreshing appeal with break-through point-of-sale displays, uniquely cool sampling events and dynamic animations, including a Times Square video that featured an […]
Decades ago, Ellio’s introduced its rectangular pizza slices to fit the lunchroom tray. Kids loved it. Those kids became parents and now their kids love its four corners as much as they did. That sense of nostalgia complements our “Loved it then … Love it now” platform, which is brought to life in Ellio’s social, […]
Working with Market Watch’s Wine Brand of the Year, 19 Crimes, we were able to immerse shoppers in the brand’s fascinating backstory through the use of both virtual and augmented reality, as well as category-defying displays. The virtual reality experience was hosted by brand ambassadors who invited shoppers to don the VR headset to experience […]
GNC was preparing to launch GNC4U, a subscription-based product that provides consumers with a highly customized vitamin pack. Along with fitness and diet recommendations based on lifestyle, goals and even the consumer’s own DNA, GNC4U was built for maximum personalization. Problem was, they had to overcome a long-standing stereotype as being a brand for only […]
Our agency helped Grand Marnier add to the mystery and intrigue of the iconic liquid and transport guests to a place where they could discover how the other half live and indulge. It is the complex and luxurious world of the Grand Manor. Marked only with an elegant G, the Grand Manor opened its doors […]
Standing out in a crowded category is no simple task for a brand like Espolòn. So, we decided that the best strategy was to not act like your typical tequila. A freshened look and feel infused with an ironic and witty voice created a rallying cry and tagline (Let’s Stir Things Up) that integrated all […]
The website we created invites all to “experiment threely” with Ménage à Trois wines, divine cocktails, recipes, and each other. Our blend of digital, social and video expressions on menageatroiswines.com manifests desire for each wine’s thrilling and playful personality and their daring confession. When we set out to create the site, we knew it had to […]
Life is full of questions. Relationships, work, parties, fathers-in-law — if it’s on your mind, Outback has the answers (just like all great table conversationalists should). So, to gear up for football season, we recruited legendary coaches to help guide your life to glory, because after all, “Steak Is for Winners.” Wait. How did this […]
