The Conair Corporation asked 9Rooftops to help rebrand their men’s line of grooming tools and accessories. We said “let’s just call it ConairMan.” They did. OK, it was a little more complicated than that, but not much. It set the tone for a brand identity that would be fun, simple, authentic and above all, confident. […]
The Multicultural US-Launch Campaign created for the Deezer Flow My Music App brings to life next generation artificial intelligence, making it real music to the ears of millions of music fans. After a few custom playlists, Deezer knows the music its customers love even before they do. Deezer puts 56 million tracks in the pockets […]
Fans just don’t watch the game, they’re in it. Wins, losses, dunks, blocks, tears and triumphs — all of them equally felt at home as much as on the parquet. So when LG asked our agency to revitalize their NCAA partnership, we didn’t enlist a phenom, we recruited a true fan. That type of person […]
“Immersive” — a hack marketing industry term had lost all punch due to never delivering on its promise. Our agency wasn’t okay with that. LG OLED (retail: $15,000) needed to be not just an incredible screen, but an unforgettable 360˚ journey of the senses. So, we partnered with Netflix and Dolby Laboratories to pack a […]
The future is here. Sleek lines, emotive design, incredible functionality and seamless performance make home life everything we ever imagined and more. And nobody embodies the age of innovation more than LG Signature and interior designer Jonathan Adler. Our agency was tapped to design, develop and execute this unique partnership pop-up store and promotion. This […]
