In The News

Talks Threads, Marketing Strategy

Adding another one can often feel overwhelming with so many social media channels to focus on. Sloane Kelley speaks to Information Today regarding how marketers should support their current social strategy.

9Rooftops Remains AOR for PA Lottery

9Rooftops retained its agency-of-record status with the Pennsylvania Lottery, after a competitive review. The two organizations have worked together in various forms for 20 years.

9Rooftops Recognized as a Top Workplace in South Carolina

Company culture, leadership, and the work environment all contributed to the honor.

20-Year Milestone: 9Rooftops Secures Pennsylvania Lottery Account Once Again

Two decades and counting…Today, 9Rooftops announces the continuation of its agency-of-record relationship with the Pennsylvania Lottery.

Suzanne Wiggins of 9Rooftops on How to Use Data to Take Your Company to The Next Level

As part of their series on “How to Effectively Leverage Data to Take Your Company to The Next Level,” Authority Magazine sat down with our VP of Measurement & Analytics Suzanne Wiggins who shared expert insight on how to utilize data and maximize its potential to help a business grow.

Sloane Kelley of 9Rooftops On How To Use TikTok To Grow Your Business

Sloane Kelley, our VP, Social Media spoke to Authority Magazine about the things that business leaders, social media managers, marketing managers and influencers need to be doing to best leverage TikTok to grow a business.

The Coolest Offices in Chicago for 2023

Crain’s Chicago just released the winners of their Coolest Offices Contest, where they showcase the best-designed places Chicagoans work. 9Rooftops is honored to be included on this list of spaces that were chosen by design writer Zlata Kozul Naumovsk!

Brand Makeovers: Scott Seymour of 9Rooftops On The 5 Things You Should Do To Upgrade and Re-Energize Your Brand and Image

As part of their series on “Brand Makeovers,” Authority Magazine sat down with our Chief Creative Officer, Scott Seymour to discuss how to differentiate yourself from the competition and establish a powerful brand identity that resonates with your target audience.

Adweek AgencySpy: Revolving Door Roundup Agency Moves

9Rooftops was chosen as the Media Agency of Record for O’Reilly Auto Parts. The agency will drive development of media planning across general and Hispanic markets.

Device-Specific PPC: Why It Still Matters Today

Jon Kagan, our VP, Search took to Search Engine Land to explain how device segmentation is still possible in Google Ads and why it plays a significant role in your PPC campaigns.

PPC Survival: Handling Inflation and Being Ready for a Recession

Jon Kagan, our VP, Search took a look at the best PPC-based approaches to deal with inflation and a recession head-on in his latest article for Search Engine Land.

Improve SEM Performance With Your Own Unique KPIs

See how maintaining separate KPI targets and strategies and elements will lead you to a more accurate and predictable performance outcome from Jon Kagan, VP, Search in his most recent article for Search Engine Journal.

Learn How One Grandmother Inspired This Gardener to Transform His Simple Backyard Plot

Southern Living sat down with our very own Ryan Clark, Account Director to talk about his latest passion project where he turned a 90- by 40-foot plot in Bluffton, South Carolina into a thriving backyard garden.

Are Brand Keywords Valuable For Every Audience?

Learn about how to keep repeat buyers and first-time customers engaged, while saving a few bucks from Jon Kagan, our VP, Search in his latest article for Search Engine Journal.

Josh MacCarty of Trajectory On How To Go From Idea To Store Shelf

As part of his “Meet the Inventors” series, Tyler Gallagher from Authority Magazine interviewed our very own Josh MacCarty, VP + Director of Data Science and Analytics.

Kevin Meany: Five Things I Wish Someone Told Me Before I Became A CEO

As part of an ongoing series, Penny Bauder from Authority Magazine interviewed our CEO, Kevin Meany about his background, the creation of 9Rooftops and his leadership insights.

How 9Rooftops Brought the Sun of a Californian Vineyard to Penfold’s Virtual Launch

9Rooftops Marketing just won ‘Corporate Event of the Year’ at The Drum Awards for Experience with its project for Penfolds. Here, the team behind this winning entry explains the reasons for their successful launch.

The Top 25 Most Influential PPC Experts in 2021

Jon Kagan, VP + Search was recently honored on this list for leaving his mark on digital marketers everywhere and being able to adapt and continue to be an integral part of the PPC industry.

Amy Nixon On The Five Things You Need To Know In Order To Create A Very Successful Tech Company

As part of his series about “Lessons From Inspirational Women Leaders in Tech,” Tyler Gallagher from Authority Magazine interviewed our very own Amy Nixon, SVP + Director of Strategy.

9Rooftops Launches Trajectory, A Data-Driven Marketing Division

Amy Nixon, our SVP + Director of Strategy, sat down with Campaign to discuss how Trajectory will focus on first-party data as the industry moves away from third-party cookies.

Winners Announced: The 2021 Ex Awards and EDTAs

The editors of Event Marketer magazine announced the winners of the 2021 Ex Awards and ETDAs, the world’s largest and premiere recognition program for experiential marketing. Our 9Rooftops team and South Carolina Parks, Recreation and Tourism client earned a Bronze Award in the Best Virtual Reality Experience category.

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