The Conair Corporation asked 9Rooftops to help rebrand their men’s line of grooming tools and accessories. We said “let’s just call it ConairMan.” They did. OK, it was a little more complicated than that, but not much. It set the tone for a brand identity that would be fun, simple, authentic and above all, confident. […]
While South Carolina is known for its world-famous beaches and coastal golf courses, most of the state is “undiscovered.” So, we developed Discover South Carolina, an editorial-styled campaign that’s all about promoting the undiscovered gems that can be found across the state — from its uniquely delicious coastal cuisine and phenomenal barbeque to great fishing, […]
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It’s time to spread daytime happiness. It’s time to Simply Share the Joy. The best way to do it? The Aperol Spritz. The simple recipe lights up the table wherever it’s served and we made sure the sunshiny mixture made the most of its appearances — from patios and pool parties to rooftops and sundecks […]
Noble Vines wines are the result of careful selections from the most prestigious vines in Europe and other regions across the globe, making them the perfect match for the discriminating tastes of well-traveled wine lovers. With that in mind, we collaborated with travel partners like Orbitz and Hotels.com to inspire savvy shoppers to Find Your […]
An institution for almost 50 years that benefits older Pennsylvanians every day, the PA Lottery was looking for ways to capture the attention of next-generation Lottery players while retaining current ones for Scratch-Offs, Draw Games and their new offering, PA Lottery Online. The overall gameplay needed to be showcased in a way we’ve never done […]
Launching a small business is tough. A food truck? Even tougher. So we recruited and signed an entrepreneur with attitude from “Dusk till Dawn.” Cult film legend and owner of Trejo’s Taco and Trejo’s Donuts, Danny Trejo helped Progressive communicate the edge and acumen it takes to compete in today’s economy. “Small Biz Battles: Food […]
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We’re proud to be longtime partners with Bellin Health. Together we’ve done some pretty amazing things. So, when they asked our agency to help them break through the clutter of other asthma and allergy relief ads, which are constantly coughing, wheezing, and sneezing for attention — we helped them breathe easier. How? By creating standout […]
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Make-A-Wish Foundation grants thousands of wishes each year. Nearly 3 out of 4 wishes required airline tickets, making donated airline miles extremely valuable. To build upon momentum from previous years’ airline mile donations, Make-A-Wish requested a monthlong event that had a natural affinity with airline miles and demonstrated that wishes have a life-changing impact on […]
When Subway asked just how deliciously reasonable their menu options are, the answers were as different as the customers themselves. Turns out Latinas loved the money they saved at Subway because that meant they had more money to spend on the little things in life. Like a little more bling. The General Market was singing […]
After several years working with longtime client Beringer Founders’ Estate to establish its Great Steak Challenge as both a consumer and retailer favorite, the time came to take it to the next level. Challenge accepted. We brought the big guns to the table with a multi-year partnership with Food Network’s Chopped Grill Masters. This sizzle […]
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