ConairMan

The Conair Corporation asked 9Rooftops to help rebrand their men’s line of grooming tools and accessories. We said “let’s just call it ConairMan.” They did. OK, it was a little more complicated than that, but not much. It set the tone for a brand identity that would be fun, simple, authentic and above all, confident. […]

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Aperol All Day

It’s time to spread daytime happiness. It’s time to Simply Share the Joy. The best way to do it? The Aperol Spritz. The simple recipe lights up the table wherever it’s served and we made sure the sunshiny mixture made the most of its appearances — from patios and pool parties to rooftops and sundecks […]

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Noble Vines Well Traveled

Noble Vines wines are the result of careful selections from the most prestigious vines in Europe and other regions across the globe, making them the perfect match for the discriminating tastes of well-traveled wine lovers. With that in mind, we collaborated with travel partners like Orbitz and Hotels.com to inspire savvy shoppers to Find Your […]

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PA Lottery Online

An institution for almost 50 years that benefits older Pennsylvanians every day, the PA Lottery was looking for ways to capture the attention of next-generation Lottery players while retaining current ones for Scratch-Offs, Draw Games and their new offering, PA Lottery Online. The overall gameplay needed to be showcased in a way we’ve never done […]

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Make-A-Wish

Make-A-Wish Foundation grants thousands of wishes each year. Nearly 3 out of 4 wishes required airline tickets, making donated airline miles extremely valuable. To build upon momentum from previous years’ airline mile donations, Make-A-Wish requested a monthlong event that had a natural affinity with airline miles and demonstrated that wishes have a life-changing impact on […]

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Subway

When Subway asked just how deliciously reasonable their menu options are, the answers were as different as the customers themselves. Turns out Latinas loved the money they saved at Subway because that meant they had more money to spend on the little things in life. Like a little more bling. The General Market was singing […]

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