Chateau St Jean x Sheryl Crow

What do you do when an award-winning winery with an established reputation of “relaxed elegance” wants to make some noise at retail and beyond? You serve up the perfect wine pairing. Enter Chateau St. Jean and multi-platinum recording artist Sheryl Crow. Sheryl’s soulful style, grace and prolific endeavors as a musician, cookbook author, breast cancer […]

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Every Bottle Tells A Story

Working with Market Watch’s Wine Brand of the Year, 19 Crimes, we were able to immerse shoppers in the brand’s fascinating backstory through the use of both virtual and augmented reality, as well as category-defying displays. The virtual reality experience was hosted by brand ambassadors who invited shoppers to don the VR headset to experience […]

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H&R Block

To inspire Latinos to benefit by preparing their taxes with H&R Block earlier in the tax season, we developed a partnership between H&R Block and Wisin, one of Latin-urban music’s hottest talents. We re-recorded his hit song Piquete, but created a unique version of the song, just for H&R Block, called Billete (money). Winis, not […]

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Let’s Stir Things Up!

Standing out in a crowded category is no simple task for a brand like Espolòn. So, we decided that the best strategy was to not act like your typical tequila. A freshened look and feel infused with an ironic and witty voice created a rallying cry and tagline (Let’s Stir Things Up) that integrated all […]

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LG Cinema House

“Immersive” — a hack marketing industry term had lost all punch due to never delivering on its promise. Our agency wasn’t okay with that. LG OLED (retail: $15,000) needed to be not just an incredible screen, but an unforgettable 360˚ journey of the senses. So, we partnered with Netflix and Dolby Laboratories to pack a […]

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Steak Is for Winners

Life is full of questions. Relationships, work, parties, fathers-in-law — if it’s on your mind, Outback has the answers (just like all great table conversationalists should). So, to gear up for football season, we recruited legendary coaches to help guide your life to glory, because after all, “Steak Is for Winners.” Wait. How did this […]

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Sutter Home

Home is where we enjoy the good life every day. From creating homemade recipes to signature wine cocktails to DIY projects. It’s where we celebrate holidays, milestones and each other. Home is so much more than a place you live; home is who we share it with. Home is where the heart is … Sutter […]

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United We Haul

Brand relevancy was weak. Progressive is known for their whimsical and iconic spokesperson, Flo. A personality not built for business, especially for truckers. As a result, Progressive Commercial trucking insurance was not in truckers’ consideration set, even with very competitive rates. Owner Operators felt Progressive did not truly understand their needs as a profession, or […]

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