Brand relevancy was weak. Progressive is known for their whimsical and iconic spokesperson, Flo. A personality not built for business, especially for truckers. As a result, Progressive Commercial trucking insurance was not in truckers’ consideration set, even with very competitive rates. Owner Operators felt Progressive did not truly understand their needs as a profession, or […]
Named after the legendary 19th-century railroad man, Virgil Kaine whiskeys are driven to reflect unique, chef-inspired flavors. […]
After extensive research with current customers and heavy category users, we discovered that the Ristorante name and package design were not living up to the pizza’s great taste. So, we went back to the drawing board and renamed the pizza, and redesigned the package, to match the premium quality. Today, we proudly bring you Virtuoso […]
Wild Turkey, the unapologetic Kentucky bourbon, wanted to go off the Bourbon Trail and share its heritage, process and product from coast to coast. So, we created a distillery on wheels to educate, entertain and serve whiskey lovers while generating buzz and excitement about the storied brand. The decked-out tour bus offers a bold taste […]
In Kentucky, the only thing more important than bourbon is family. Honoring the long branches of their family trees reaching from the Bluegrass to the Lone Star state, Oscar winner Matthew McConaughey and Wild Turkey Master Distiller Eddie Russell were excited to present their rare, small-batch bourbon — Longbranch — at a launch event in […]
