The Conair Corporation asked 9Rooftops to help rebrand their men’s line of grooming tools and accessories. We said “let’s just call it ConairMan.” They did. OK, it was a little more complicated than that, but not much. It set the tone for a brand identity that would be fun, simple, authentic and above all, confident. […]

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Aperol All Day

It’s time to spread daytime happiness. It’s time to Simply Share the Joy. The best way to do it? The Aperol Spritz. The simple recipe lights up the table wherever it’s served and we made sure the sunshiny mixture made the most of its appearances — from patios and pool parties to rooftops and sundecks […]

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PA Lottery Online

An institution for almost 50 years that benefits older Pennsylvanians every day, the PA Lottery was looking for ways to capture the attention of next-generation Lottery players while retaining current ones for Scratch-Offs, Draw Games and their new offering, PA Lottery Online. The overall gameplay needed to be showcased in a way we’ve never done […]

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Penfolds Virtual Launch Event

Over the past two decades, Penfolds had been working on its California Collection, the vineyard’s very first wine from outside Australia in its one-hundred-and-seventy-seven-year history. Unfortunately, the long-anticipated release happened to be in the middle of a global pandemic, so 9Rooftops went to work to completely reimagine what a launch could be. The result was […]

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Barilla Ready Pasta Tour

In keeping with the Italian heritage of Barilla, we designed an authentic, electric-powered Ape Car that has been bringing a little piece of Parma to street corners, festivals, retailers and events across the country. Its compact size allows it to travel virtually anywhere, while its sustainable craftsmanship aligns with Barilla’s “Good for You, Good for […]

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Grand Marnier Grand Manor

Our agency helped Grand Marnier add to the mystery and intrigue of the iconic liquid and transport guests to a place where they could discover how the other half live and indulge. It is the complex and luxurious world of the Grand Manor. Marked only with an elegant G, the Grand Manor opened its doors […]

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Let’s Stir Things Up!

Standing out in a crowded category is no simple task for a brand like Espolòn. So, we decided that the best strategy was to not act like your typical tequila. A freshened look and feel infused with an ironic and witty voice created a rallying cry and tagline (Let’s Stir Things Up) that integrated all […]

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