Our agency helped Grand Marnier add to the mystery and intrigue of the iconic liquid and transport guests to a place where they could discover how the other half live and indulge. It is the complex and luxurious world of the Grand Manor. Marked only with an elegant G, the Grand Manor opened its doors […]
To inspire Latinos to benefit by preparing their taxes with H&R Block earlier in the tax season, we developed a partnership between H&R Block and Wisin, one of Latin-urban music’s hottest talents. We re-recorded his hit song Piquete, but created a unique version of the song, just for H&R Block, called Billete (money). Winis, not […]
Navistar was facing an uphill battle after ongoing quality problems threatened the company’s existence. Customers had lost confidence. But International Truck isn’t just a trucking company, they are an iconic American brand. We created a compelling new positioning — “It’s Uptime at International.” A powerful, emotional rallying cry that reflects the core of the brand, […]
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Standing out in a crowded category is no simple task for a brand like Espolòn. So, we decided that the best strategy was to not act like your typical tequila. A freshened look and feel infused with an ironic and witty voice created a rallying cry and tagline (Let’s Stir Things Up) that integrated all […]
“Immersive” — a hack marketing industry term had lost all punch due to never delivering on its promise. Our agency wasn’t okay with that. LG OLED (retail: $15,000) needed to be not just an incredible screen, but an unforgettable 360˚ journey of the senses. So, we partnered with Netflix and Dolby Laboratories to pack a […]
The website we created invites all to “experiment threely” with Ménage à Trois wines, divine cocktails, recipes, and each other. Our blend of digital, social and video expressions on menageatroiswines.com manifests desire for each wine’s thrilling and playful personality and their daring confession. When we set out to create the site, we knew it had to […]
We partnered with Rite Aid to redefine the brand through a powerful positioning — “Actively working with you to keep you well.” Our research into what consumers really wanted from their drugstores not only differentiated Rite Aid from its competition, it also addressed the needs of multiple target audiences — from busy moms to aging […]
We partnered with Rite Aid to redefine the brand through a powerful positioning — “Actively working with you to keep you well.” Our research into what consumers really wanted from their drugstores not only differentiated Rite Aid from its competition, it also addressed the needs of multiple target audiences — from busy moms to aging […]
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Knowing that the website was the sole resource for trip planning and reservations at all 47 South Carolina State Parks, we designed and rebuilt SouthCarolinaParks.com to streamline its functionality while bringing it in line with the brand’s fresh digital, social, print and out-of-home creative. With over 1,000 pages of content, delivering a best-in-class site was […]
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Life is full of questions. Relationships, work, parties, fathers-in-law — if it’s on your mind, Outback has the answers (just like all great table conversationalists should). So, to gear up for football season, we recruited legendary coaches to help guide your life to glory, because after all, “Steak Is for Winners.” Wait. How did this […]
