The Conair Corporation asked 9Rooftops to help rebrand their men’s line of grooming tools and accessories. We said “let’s just call it ConairMan.” They did. OK, it was a little more complicated than that, but not much. It set the tone for a brand identity that would be fun, simple, authentic and above all, confident. […]
While South Carolina is known for its world-famous beaches and coastal golf courses, most of the state is “undiscovered.” So, we developed Discover South Carolina, an editorial-styled campaign that’s all about promoting the undiscovered gems that can be found across the state — from its uniquely delicious coastal cuisine and phenomenal barbeque to great fishing, […]
Read Full ArticleRead more from South Carolina Parks, Recreation & Tourism
When Belle Tire — a large, regional auto services and tire retailer — hired 9Rooftops to help rebrand their company, we wondered something right away. What difference between one guy’s rubber donut and the other guy’s rubber donut could there possibly be? As always, our homework had the answer. It seems everyone has a guy. […]
How do we generate attention in-store and online for a brand of great-tasting, certified organic beverages — while surrounded by a sea of competitors? We develop creative that prominently displays the brand’s points of difference, and its farmer and sustainability message with the same honesty and integrity used to craft its organic recipes. […]
Read Full ArticleRead more from Honest Tea The Path to Goodness.
Noble Vines wines are the result of careful selections from the most prestigious vines in Europe and other regions across the globe, making them the perfect match for the discriminating tastes of well-traveled wine lovers. With that in mind, we collaborated with travel partners like Orbitz and Hotels.com to inspire savvy shoppers to Find Your […]
An institution for almost 50 years that benefits older Pennsylvanians every day, the PA Lottery was looking for ways to capture the attention of next-generation Lottery players while retaining current ones for Scratch-Offs, Draw Games and their new offering, PA Lottery Online. The overall gameplay needed to be showcased in a way we’ve never done […]
Launching a small business is tough. A food truck? Even tougher. So we recruited and signed an entrepreneur with attitude from “Dusk till Dawn.” Cult film legend and owner of Trejo’s Taco and Trejo’s Donuts, Danny Trejo helped Progressive communicate the edge and acumen it takes to compete in today’s economy. “Small Biz Battles: Food […]
Read Full ArticleRead more from Small Business Moxie, Money and… Machete
We’re proud to be longtime partners with Bellin Health. Together we’ve done some pretty amazing things. So, when they asked our agency to help them break through the clutter of other asthma and allergy relief ads, which are constantly coughing, wheezing, and sneezing for attention — we helped them breathe easier. How? By creating standout […]
Read Full ArticleRead more from Bellin Health Asthma and Allergy
We created the first-ever TV advertising campaign for Ménage à Trois, the wine brand credited with creating the wildly popular California Red Blend category. The TV commercial garnered over 200 million impressions — airing on the Bravo, Food Network, HGTV, TLC and Lifetime networks plus Roku streaming devices across prime-time, daytime and weekend dayparts, resonating with […]
