ConairMan

The Conair Corporation asked 9Rooftops to help rebrand their men’s line of grooming tools and accessories. We said “let’s just call it ConairMan.” They did. OK, it was a little more complicated than that, but not much. It set the tone for a brand identity that would be fun, simple, authentic and above all, confident. […]

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Belle Tire

When Belle Tire — a large, regional auto services and tire retailer — hired 9Rooftops to help rebrand their company, we wondered something right away. What difference between one guy’s rubber donut and the other guy’s rubber donut could there possibly be? As always, our homework had the answer. It seems everyone has a guy. […]

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PA Lottery Online

An institution for almost 50 years that benefits older Pennsylvanians every day, the PA Lottery was looking for ways to capture the attention of next-generation Lottery players while retaining current ones for Scratch-Offs, Draw Games and their new offering, PA Lottery Online. The overall gameplay needed to be showcased in a way we’ve never done […]

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Subway

When Subway asked just how deliciously reasonable their menu options are, the answers were as different as the customers themselves. Turns out Latinas loved the money they saved at Subway because that meant they had more money to spend on the little things in life. Like a little more bling. The General Market was singing […]

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Barilla Ready Pasta Tour

In keeping with the Italian heritage of Barilla, we designed an authentic, electric-powered Ape Car that has been bringing a little piece of Parma to street corners, festivals, retailers and events across the country. Its compact size allows it to travel virtually anywhere, while its sustainable craftsmanship aligns with Barilla’s “Good for You, Good for […]

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