In a time of social unrest in urban areas across America, our goal was to shift perception from stories of “troubled neighborhoods” to “communities focused on regeneration and optimism.” That’s what inspired our agency to create the award-winning documentary film series, Church’s Loves Communities. With over 2.6M video views and over 24K engagements, it’s clear […]
Decades ago, Ellio’s introduced its rectangular pizza slices to fit the lunchroom tray. Kids loved it. Those kids became parents and now their kids love its four corners as much as they did. That sense of nostalgia complements our “Loved it then … Love it now” platform, which is brought to life in Ellio’s social, […]
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Firehouse Subs has been ranked #1 on multiple measures in the Sandwich category for years, and we were on the hunt to find the real reason people loved them so much. With our own Visualizer “brand therapy” study, we discovered they loved Firehouse Subs because of the respite they provide in the middle of a […]
Navistar was facing an uphill battle after ongoing quality problems threatened the company’s existence. Customers had lost confidence. But International Truck isn’t just a trucking company, they are an iconic American brand. We created a compelling new positioning — “It’s Uptime at International.” A powerful, emotional rallying cry that reflects the core of the brand, […]
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Standing out in a crowded category is no simple task for a brand like Espolòn. So, we decided that the best strategy was to not act like your typical tequila. A freshened look and feel infused with an ironic and witty voice created a rallying cry and tagline (Let’s Stir Things Up) that integrated all […]
The website we created invites all to “experiment threely” with Ménage à Trois wines, divine cocktails, recipes, and each other. Our blend of digital, social and video expressions on menageatroiswines.com manifests desire for each wine’s thrilling and playful personality and their daring confession. When we set out to create the site, we knew it had to […]
We partnered with Rite Aid to redefine the brand through a powerful positioning — “Actively working with you to keep you well.” Our research into what consumers really wanted from their drugstores not only differentiated Rite Aid from its competition, it also addressed the needs of multiple target audiences — from busy moms to aging […]
We partnered with Rite Aid to redefine the brand through a powerful positioning — “Actively working with you to keep you well.” Our research into what consumers really wanted from their drugstores not only differentiated Rite Aid from its competition, it also addressed the needs of multiple target audiences — from busy moms to aging […]
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Home is where we enjoy the good life every day. From creating homemade recipes to signature wine cocktails to DIY projects. It’s where we celebrate holidays, milestones and each other. Home is so much more than a place you live; home is who we share it with. Home is where the heart is … Sutter […]
Brand relevancy was weak. Progressive is known for their whimsical and iconic spokesperson, Flo. A personality not built for business, especially for truckers. As a result, Progressive Commercial trucking insurance was not in truckers’ consideration set, even with very competitive rates. Owner Operators felt Progressive did not truly understand their needs as a profession, or […]
